Overview
(University project)
To build an interactive sensory experience for a given site information and overall brand presence.
About the project
The importance of experiential design today is to communicate meaningful information via words, symbols, diagrams and images. It is to really investigate how people will experience the built environment around them and to create a sense of comfort and safety. Through my findings, the site I have chosen is Bunnings Warehouse and the issue I have discovered is the trouble of bridging the gap between their online services and in store navigation. The store is lacking some essential clear navigation points. The franchise has grown rapidly both country wide as well as physically. With multiple target markets and products that everyone needs, I feel this is a great opportunity to develop a better system. To develop and implement in store interactive kiosks would give Bunnings Warehouse a refreshing update into new technology and digital way-finding. This would attract more users as it would make visitors' experience more streamline. The kiosk design would also incorporate the wide range of users that go to local stores. This means it would not only be a useful tool for tradesmen, but also targeting DIY users, which range from kids to the elderly. Solutions the interactive system can eliminate are; the struggle to find floor staff to help, an in store hub of what there is to offer at the specific Bunnings, and struggling to find items which have been seen online or through advertisements. My goal is to design and present a prototype which can effectively solve these issues when going to Bunnings Warehouse. Which will attract more users and be able to serve all of the different target markets addressed.
Services provided
Interactive information system
Kiosk prototype
Links
